Good morning, Akriti

Here's what needs your attention today

Revenue Today

$2,847

↑ +12.5% vs yesterday

Unanswered Msgs

23

5 waiting 2+ hrs

Today's priorities

4 of 6 tasks remaining

Reply to 5 high-priority DMs on Instagram

Urgent

Restock Lavender Body Butter — projected stockout in 4 days

Urgent

Reallocate $120 from Facebook ads to TikTok (better ROAS)

Normal

Post product reel — best engagement window at 2:00 PM

Normal

✓

Send quotation to @BeautyBox for bulk order inquiry

Done

✓

Review weekly financial snapshot in Operations

Done

Smart insights

Real-time intelligence from your data

📈

Lavender Body Butter demand spiking. 340% engagement increase on TikTok. Restock before stockout in 3 days.

✨

Your reel “Morning Routine” outperformed by 240%. Consider repurposing this format for a follow-up carousel.

💰

Instagram ads underperforming. TikTok ROAS is 4.7x vs Instagram's 1.8x. Consider shifting budget to TikTok.

👥

New audience opportunity. Women 25-34 in urban areas are engaging 3x more than average. Worth targeting.

🌿

5 influencers with 1K+ followers engaged with your brand this week. Initiate outreach to grow partnerships.

Platform Performance — Last 7 Days

Instagram

14.2K

+23% engagement

TikTok

28.7K

+47% views

Shopify

$19.4K

+12% revenue

Facebook

8.1K

-5% reach

Unified Inbox

23 messages across all platforms · 5 need urgent attention

SC

Sarah Chen

12 min ago

Instagram

Hi! I love your lavender body butter. Do you ship to Canada?

BB

BeautyBox Co

34 min ago

Instagram

Following up on our conversation about a wholesale partnership...

MT

Mike Torres

1 hour ago

TikTok

OMG just saw your video! Is the rose serum still in stock?

JA

Jessica Adams 2 hours ago

Facebook

Can you tell me the ingredients list for the matcha moisturizer?

AR

Alex Rivera 3 hours ago

Instagram

Hey, I received my order but the packaging was slightly damaged.

SC

Sarah Chen

Urgent

@sarahchen_beauty · Instagram

12 min ago

Hi! I love your lavender body butter. Do you ship to Canada? What would be the cost for a bulk order of 20 units?

AI Suggested Reply 92% confidence

Hi Sarah! Thank you for your love for our Lavender Body Butter! Yes, we do ship to Canada. For a bulk order of 20 units, I can offer you a 15% discount at $17 per unit ($340 total) plus $25 flat-rate international shipping. Would you like me to put this order together for you?

Intelligence

Post performance, ad spend optimization, and audience insights

↑ +32%

341K

Total Reach

↑ +1.2%

6.1%

Engagement Rate

↑ +0.8x

4.2x

Ad Spend ROI

↑ +18%

+2,847

New Followers

Post Performance

Morning Skincare Routine

✦ Top Performer

TikTokVideoMar 18

+240%

Lavender Body Butter Reveal

InstagramReelMar 17

+85%

Behind the Scenes: Product Making

InstagramCarouselMar 16

+42%

Customer Testimonial Thread

FacebookPostMar 15

-12%

Ad Spend Optimizer

Total Spend: $730 Total Revenue: $3,170

Campaign	Platform	Spend	Revenue	ROAS	Clicks	CPC	Conversions
Spring Skincare Launch	Instagram	$340	$1,870	5.5x	2,340	$0.15	47
TikTok Shop Promo	TikTok	$210	$980	4.7x	3,120	$0.07	38
Facebook Retargeting	Facebook	$180	$320	1.8x	890	$0.20	12

💰 Facebook Retargeting ROAS is below 2x threshold. Reallocate $120 to TikTok Shop Promo which is performing at 4.7x. Projected additional revenue: +$564.

Products

Handloom Tote Collection

Nisha Kapoor · ThreadBound

SustainableHandmade 4.7

Up Next

🕯️

Soy Candle Set

STARTING SOON

Ravi Desai · PureWick Co

Starts in 5 min 0/50

🐕

Organic Dog Treats

UPCOMING

Meera Joshi · PetJoy

Starts in 25 min 0/40

🎋

Bamboo Desk Organizer

UPCOMING

Kabir Singh · DeskCraft

Starts in 1 hr 0/30

Top Pitchers This Week

AV

👑

Ananya Verma

SilkRoute Spices

4.9

12 pitches

RG

Rohan Gupta

FitBox Meals

4.7

8 pitches

SK

Simran Kaur

AuraStones

4.8

15 pitches

Operations

Reminders, financials, subscriptions, and customer follow-ups

Financial Pulse — This Week

Shopify + QuickBooks

Revenue

$19,420

↑ +12.3%

Expenses

$6,840

↑ +3.1%

Profit

$12,580

64.8% margin

Cash Flow

+$8,240

Positive trend

Smart Reminders

2 urgent

Shopify Plus subscription renewal

Mar 23, 2026 3 days left $79/mo

Follow up with NatureCraft on lavender oil shipment

Mar 21, 2026 1 day left

Business liability insurance renewal

Mar 30, 2026 10 days left $1,200/yr

QuickBooks quarterly tax report

Mar 31, 2026 11 days left

Customer Call Queue

Prioritized follow-ups with context

SC

Sarah Chen

high

Bulk order follow-up ($340 potential)

Last contact: 2 days ago

BB

BeautyBox Co

high

Wholesale partnership discussion

AR

Alex Rivera

medium

Packaging damage complaint resolution

💡

Weekly Check-in Summary

4 tasks overdue
2 posts unscheduled this week
6 messages unanswered (>2 hrs)
Revenue up 12.3% week-over-week

Tool Subscription Manager

Monthly total:$200/mo

Tool	Cost	Next Renewal	Usage	Status
Shopify Plus	$79/mo	Mar 23	High	active
Canva Pro	$13/mo	Apr 5	High	active
Mailchimp	$20/mo	Apr 1	Medium	active
Later (Scheduling)	$25/mo	Apr 10	Low	active
Adobe Creative Cloud	$55/mo	Apr 15	Low	active
Notion	$8/mo	Apr 8	Medium	active

💰 Optimization tip: Later and Adobe Creative Cloud have low usage. Consider downgrading or cancelling to save $80/month.